When it’s time to sell your land, one of the biggest things to consider is whether to list the property as-is or make improvements first. Unlike a home, raw land might seem like it sells on potential alone—but the truth is, presentation matters. Just like a house benefits from curb appeal and staging, so does land.
If you’re sitting on a piece of property and wondering whether to clear it, clean it up, or invest in some minor repairs before selling, here’s what you need to consider.
First Impressions Count: Boosting Land’s “Curb Appeal”
Even though we don’t usually think of land as having a “front porch,” the concept of curb appeal still applies. A property that’s overgrown with brush, has fallen fences, or cluttered with old junk instantly makes a poor first impression.
On the flip side, a property that is clean and easy to navigate feels inviting. It shows buyers that the land has been cared for—and more importantly, it helps them envision their plans for the property, whether it’s a future homestead, farm, or recreational property.
Simple Improvements That Make a Big Difference
You don’t need to build a house or install utilities to add value. Simple and cost-effective improvements can dramatically increase the appeal and price point of your land. Here are a few ways to enhance your property before listing it:
Clean Up the Property
Start with a thorough clean-up. Remove trash, abandoned equipment, broken fencing, rusted-out trailers, or anything unsightly. Not only does this make the property look better, but it also helps buyers move in with a clean slate.
Mow Brush with a Bushhog or Brush Cutter
Overgrown land can be intimidating to buyers. Hiring someone to bushhog the open land and roads opens up the views, shows off the topography, and allows potential buyers to drive around the property. It also gives a better sense of how usable the land really is.
Clear Roads and Trails
If your land has overgrown roads or trails, clean them up and make them drivable again. If there’s no access within the property, consider cutting in a simple road or trail. Being able to drive through or easily tour a property makes it far more showable and increases the perceived value.
Clean Up Around Improvements
If you have barns, sheds, old homes, or fencing, clean up around them. Trim back vegetation, repair broken boards, and haul off fallen materials. These structures often add value—but only if they’re in presentable condition.
Remove Unsightly or Unsafe Improvements
Old mobile homes, crumbling structures, or dangerous debris can actually reduce your property value. If a building or improvement is too far gone, it might be better to remove it entirely. Buyers don’t want to inherit a demolition project.
Why It’s Worth the Investment
Easier to Show and Sell
All other things equal, a clean and accessible property sells faster than an overgrown, inaccessible one. Buyers can walk or drive it with ease, and agents are more likely to prioritize it for showings.
Helps Buyers Fall in Love
The easier it is for someone to see the potential, the more likely they are to make an offer. People are drawn to land that feels like it’s ready for their dream, not a project that starts with a chainsaw and a dumpster.
You’ll Likely Get a Better Price
Improved land often brings a higher selling price—sometimes significantly so. Spending a few thousand dollars cleaning and prepping a property can easily add tens of thousands in perceived value.
Cost-Effective
Improvements like bushhogging, mulching, or minor repairs are often much more affordable than you might think. And because you’re making the property more desirable, those costs usually come back to you (and then some) at the closing table.
Final Thoughts: Make the Land Work for You
Selling land as-is might seem easier upfront, especially if you’re no longer using the property. But taking some time to clean, clear, and make basic improvements can lead to a quicker sale and a better return.
Think of it this way: You’re not just selling dirt—you’re selling potential. And when buyers can see that potential clearly, they’re much more likely to put in a strong offer.
Ready to Sell?
If you’re considering putting your land on the market, let RF Properties take the guess work out of it. We have contacts of all kinds that can help get your property ready for the market. You’ll be surprised how much difference it can make. Reach out to us today to get a plan in place to make the most out of your sale!
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